Primary Logos

Official College Logo

The Official Elizabethtown logo is suitable for use on all Etown communications wherever you can ensure quick and effortless readability. However, although this logo is approved for all uses, we recommend the Etown mark (below) when we want something that can be read faster, such as in posters or on billboards, or when the medium may render it at a very small size, such as in online ads. EPS files are best for printing, while JPG and PNG files are best when used for web and electronic media.

Color Variations

Whenever possible, the official College logo and our wordmark should be reproduced in Etown blue. When this is not feasible due to reproduction or visibility concerns, it may also be reproduced in solid black or knocked out in white. Our logo should not be reproduced in any other colors unless approved by the Office of Marketing and Communications. When placed on a light-colored background, our official logo should only be reproduced in Etown blue. If reproduction capabilities are limited, it may be produced in solid black. Whether using Etown blue or solid black, it must be printed at 100% opacity—shades or tints are not acceptable. If the logo is being placed on a dark background, it may be reproduced in white.

Clear Space

To ensure visibility and clarity, all text, graphic elements, and other logos must have a clear space on all sides of the official
Elizabethtown logo. This clear space should, on all sides of the mark, be equal to the size of the big E in the center of the circle.

Minimum Size

In order to ensure that our logo remains readable in all reproductions, its minimum height is 0.5 inches in print.
In onscreen applications, the minimum height of the shield is 40 pixels.

Color Variations

Like the official Elizabethtown College logo, the E logo should be reproduced in Etown blue. If reproduction capabilities are limited, it may be set in solid black. Whether using Etown blue or solid black, it must be printed at 100% opacity—shades or tints are not acceptable.

If the E logo is being placed on a dark background, it may be knocked out in white.

Clear Space

To ensure visibility and clarity, all text, graphic elements, and other logos must observe a clear space on all sides of the E logo. This clear space on all sides of the mark should be equal to the size of the E in the center of the oval.

Minimum Size

In order to ensure that our logo remains readable in all reproductions, its minimum height is 0.5 inches in print.
In onscreen applications, the minimum height of the shield is 75 pixels.

Etown Mark

The Etown mark, with its compact and bold form, is appropriate for use in all Etown advertising and communications. It is ideal when the Etown name needs to retain legibility at a small size, such as in digital ads and on stationery and business cards. In addition, when readability from a distance is needed, such as on billboards and posters, the use of the Etown mark is recommended. EPS files are best for printing, while JPG and PNG files are best when used for web and electronic media.

Color Variations

The Etown mark offers more flexibility in color dynamics. It may be reproduced either in one solid color or in one of several two-color variations. In these latter instances, the E of ETOWN should be in one color, with the rest of the logo in the second color. For guidance on color selection when using a two-color variation, consult with the Office of Marketing and Communications.

The Etown mark may also be rendered in one color or as a knockout mark in any color from the primary or secondary brand palettes.

Clear Space

To ensure visibility and clarity, all text, graphic elements, and other logos must observe a clear space on all sides of the Etown mark. This clear space should be equal to the size of the big E in ETOWN on all sides of the mark.

Minimum Size

In order to ensure our logo remains readable in all reproductions, its minimum height is 0.375 inches in print and 50 pixels in onscreen applications. The Etown mark may be used as small as 0.25 inches in print or 25 pixels in height in onscreen applications, but in these instances the ELIZABETHTOWN COLLEGE supporting line should be omitted due to legibility concerns.

© 2020 Elizabethtown College